Incarceration vs Rehabilitation

Incarceration vs. Rehabilitation Over the past few decades, American juvenile justice policy has become progressively more disciplinary, as shown by the increasing harsh nature of the tempers imposed on juveniles who have been judged delinquent or guilty, as well as by the marked increase in the number of states in which juveniles can be tried During the 1990s, in particular, legislatures across the country enacted statutes under which growing numbers of youths can be prosecuted in criminal courts and sentenced to prison.Indeed, today, in almost every state juvenile from ages 13 to 14 or less can be tried and punished as adults for a broad range of offenses, including nonviolent crimes. Even within the juvenile system, punishments have grown increasingly severe. It is generally accepted that intense public concern about the threat of youth crime has driven this trend, and that the public supports this legislative inclination toward increased correctiveness. And yet, it is not clear w hether this view of the public’s attitude about the appropriate response to juvenile crime is accurate.On the one hand, various opinion surveys have found public support generally for getting tougher on juvenile crime and punishing youths as harshly as their adult counterparts. At the same time, however, study of the sources of information about public opinion reveals that the view that the public supports adult punishment of juveniles is based largely on either responses to highly publicized crimes such as school shootings or on mass opinion polls that typically ask a few simple questions.For example, several surveys have found public support for rehabilitation as a goal of juvenile justice policy and also for agreements and programs that are alternatives to prison. One survey found that participants thought that school discipline, rather than imprisonment, was the best way to reduce juvenile crime. It is quite possible that assessments of public emotion about juvenile crime , and the appropriate response to it, vary greatly as a function of when and how public opinion is determined.An assessment of the public’s support for various responses to juvenile offending is important because policymakers often justify outflows for disciplinary juvenile justice reforms on the basis of popular demand for tougher policies. Disciplinary responses to juvenile crime are far more expensive than less harsh alternatives. Further, there is little evidence that these more corrective policies are more effective in deterring future criminal activity.

People Living on the Continent of North America Suffer 9 Times More Chronic Fatigue and 31 Times More Chronic Depression

A recent study shows that people living on the continent of North America suffer 9 times more chronic fatigue and 31 times more chronic depression than do people living on the continent of Asia. Interestingly, Asians, on average, eat 20 grams of soy per day, whereas North Americans eat virtually none. It turns out that soy contains phytochemicals called isoflavones, which have been found to possess disease–preventing properties.Thus, North Americans should consider eating soy on a regular basis as a way of preventing fatigue and depression. The purposes of this idea try to convince the audience that the people who are living in North American continent should usually eat soy for preventing fatigue and depression. To support his proposal, he explains that, the fact of people, who are living in Asia continent, have average eating soy equal to 20 grams per day.The point is that in North America continent, no anyone eating. Nevertheless, I still found that his reasons are inconven ience in the following aspects. First of all, the writer indicates that number of people who are living in North America continent have suffer 9 times and 31 times more chronic fatigue and depression respectively than the Asian people. However, this statistic may be wrong. Static should depend on time interval. But this static don’t specific time what year of research.For example, if you research while USA has economic problem, the value of fatigue and depression should higher than Asia continent. Secondly, He expected that soy has phytochemicals called isoflavones, which have been found to possess disease – preventing properties. However, eating soy or not may be not the essential reasons. Sometime, it is style of living. For example, in most country in North America continent are urban while country in Asia almost are rural.So this is the make sense reason, which make static of fatigue and depression in North America has the value more than in Asia. Simply put, the a rgument offered by the writer is still weak. If he wants improve the credibility, he should provide more data, especially about when time of survey and other control variable like status of economic. If I have to assess this argument, I would need evidence when time of survey of chronic fatigue and depression and status of economic.

The Great Depression and African American Movements Essay

The Great Depression and African American Movements - Essay Example The Great Depression was addressed by President Roosevelt’s New Deal when he assumed office as a President of the United States on March 4, 1933. President Roosevelt’s New Deal involved a series of economic programs focused on Relief, Recovery and Reform of the economy not only to address the Great Depression but also to avoid the repetition of the same. Among the programs of his new deal was the obtained permission to reopen most banks and provided grants to citizens. He instituted government initiated work programs to generate employment through the Works Progress Administration (WPA) programs. President Roosevelt also pump primed the economy with the widespread public spending on infrastructure by constructing roads, buildings, dams and similar projects through his Public Works Administration (PWA) which provided not only jobs but income in the system. He also enlisted young men in the Civilian Conservation Corps to work on conservation projects.President Rooseveltâ €™s New Deal was to elevate both income and prices which dropped during the depression. When Second World War came in 1941, President Roosevelt shifted his attention to foreign policy to address the war. The war proved to be good for the US economy because the massive spending to build war machines double the country’s Gross National Product or GNP and reduced unemployment rate from 14% to less than 2%.The 1930s and 1940s saw the emergence of two African American religious movements which includes the Nation of Islam.

3x Essay Example | Topics and Well Written Essays - 500 words

3x - Essay Example Each role puts the President into a different atmosphere and a different set of references. Each role demands a different personal faà §ade to handle the specific situations related to that role. The President, however, assumes a different personality in a chameleonic manner in order to fulfill the different set of requirements needed for a specific role; his senior staff members too have to do the same. Corwin (1957), while discussing various roles played by the President, asserts that the roles of chief executive, chief legislator, command-in-chief, and chief diplomat are expected from the President under the constitution. President Bartlet, together with his senior staff members Toby, Sam, Leo, and CJ, faces varied and complex situations in the episode â€Å"On the Day Before.† (10/31/01). The issues like vetoing of the â€Å"death tax† bill and the suicide bombing in Israel, require different types of reaction. The issue concerning the elimination of the estate tax requires the President to assume the role of Chief Executive and Chief Legislator. In this role Bartlet goes through a set process which involves: Josh, Toby and members of the campaign team advise Bartlet that he should veto the bill. Bartlet, after combining his thoughts with that of his advisors, concludes that vetoing is the only option. Bartlet shows his resolve by signing the veto despite the threat that House of Representatives may override it. Josh warns the President: â€Å"Sir, if the House successfully overrides the veto, we’re going to look weak.† Bartlet’s reply was realistic and honest: â€Å"If the House successfully overrides the veto, we are weak.† (twiztv.com). The President faces another tough situation in the episode when he comes to know that two American students have been killed in a suicide bombing in Israel. This situation requires the President to assume the role of Commander-in-Chief and Chief

DEBATE Essay Example | Topics and Well Written Essays - 750 words

DEBATE - Essay Example Tyson 42) Accordingly, the studies do not control do not control for legitimate differences in compensation since qualifications, seniority, merit and business activity related factors are linked to the pay gap between men and women. According to estimates, there is no appreciable difference in men and women’s pay since ‘legitimate’ differences account for the insignificant pay gap. The federal law requires employers to prevent discrimination in their employment activities and provide healthy and safe working environment. For instance, Title VII of the Civil Rights Act 1967 provides for equal opportunities for the minority groups while the Equal Employment Opportunity Commission investigates instances of unequal treatment or discriminatory practices in employment matters (Noe, Hollenbeck, Gerhart, and Wright 66). The Equal Pay Act 1963 requires for equal pay for men and women performing the same jobs while Pregnancy Discrimination Act of 1978 prohibits discrimination of women on the basis of pregnancy (Noe, Hollenbeck, Gerhart, and Wright 65). According to 2013 statistics, women were paid 78 percent of what men were paid and all the US states experience pay gaps between men and women (Tyson 41). The worst state was Louisiana where women were paid 66 percent of what men were paid. The pay gap is even worse for minority group women since Hispanic women are paid only 54 percent of what men are paid. The women are paid less in both male and female dominated occupations and pay gap is higher for aged women since women aged more than 35 years receive only 75 to 80 percent of what men are paid (Tyson 63). In this case, HR managers must conduct pay audits in order to remedy the pay differentials while women employees must utilize their negotiation skills to attain fair pay. The federal policy makers should consider enacting new legislation that will curb pay gap (Tyson 65). The opponents of pay gap outline that women have surpassed men in college and university

Migrant Workers to Qatar Article Example | Topics and Well Written Essays - 500 words

Migrant Workers to Qatar - Article Example At the start of the century, Qatar resolved its disputes border disputes with Saudi Arabia and Bahrain. Owing to enormous revenues from oil and natural gas, Qatar attained the highest per capita GDP in the world as of 2007. Partly because of vast wealth, Qatar was not affected by the uprising that affected the Arab world in the 2010-2011. Doha has however supported many of these revolutions specifically in Libya and Syria. In 2013, Hamad stepped down and left power to Tamim bin Hamad his son aged 33 in a peaceful transfer of power which is uncommon in the Gulf States. Tamim has embarked on improving the welfare of Qataris in terms of healthcare, education, and infrastructure. Qatar is also on a massive expansion of infrastructure particularly in anticipation of the 2022 World Cup that it’s hosting. The economy of Qatar is a vibrant one. Because of the vast energy reserves, Qatar boasts the highest income per capita in the world. The country also has the lowest unemployment in the world. During the financial crisis that hit the world, the government focused on protecting the domestic banking sector. This was through direct investments into the local banks. The GDP of Qatar is mostly driven by the oil and gas sector. The government policy is however focused on improving the investment in the non-energy sector although oil and gas still contribute more than fifty percent of GDP, around 85% of earnings from exports and half of government revenues (Central Intelligence Agency, 2014). Qatar has proven oil reserves in the range of twenty five billion barrels which at the current extraction rate should last another 57 years (Central Intelligence Agency, 2014). Qatar has proven natural gas reserves in the excess of twenty five trillion cubic metres; this is the third largest in the entire world and 13% of the world’s total. Qatar was successful in winning the 2022 world cup bid

S XYZ Co. Able to Identify and Exploit Sources of Competitive Dissertation

S XYZ Co. Able to Identify and Exploit Sources of Competitive Advantage to Sustain The Emerging Competition - Dissertation Example Other changes followed the implementation of the first Saudi Insurance company's services, which were evident in the increased awareness of the people in regards to insurance policies, as well as the substantial increased risk in accordance with the introduction of compulsory motor third party liability (BMI, 2011). Other changes included the legislation passed which made health insurance on expatriates and their families mandatory and the increase in oil prices had also been reflected on the citizens of the country's personal incomes in accordance with classes that includes travel insurance (Ansari, 2011). Other insurances include life and property, which was subsequently followed by the increase in house loans, the amplified boost of the insurance market, as reinforced by the registration of more than 15 new insurance companies, thus fortifying the competition within the market. The growth in competition led to enjoining new entrants in the industry, which was supported by the gove rnment's efforts to open the chance for foreign capital to investment in Saudi's insurance sector (Ansari, 2011). 1.1. The Significance of Competitive Advantage among business firms A firm is equipped with competitive advantage when it has the means to edge out rivals when vying for the favour of customers. In that regard, a firm is considered to possess competitive advantage by implementing strategies that produce value that are not simultaneously being implemented by any current or potential competitors (De Wit and Meyer, 2005). However, the defined subject of competitive advantage in financial service has a wide existence in the body of literature. The complexity and intangibility focusing on financial service products that include insurance limited the understanding of the average customer in regards to the features and benefits provided by such service. This then implies the complexity of identifying and achieving competitive edge (Barney, 1991). The study of competitive advant age in the field of insurance as an aspect of financial service imposes the process of collecting literature in the context of competitive advantage that is particular to financial service in order to deliberately construct a theoretical model of attributes or features against the perception of the subject of the study, which is the company management to be evaluated. For instance, Delvin (1997a) had made use of a detailed questionnaire, which he had distributed widely among marketing personnel. The context of the questionnaire delved on the strategy employed by relevant senior personnel in UK retail financial services. Delvin (1997a) investigated the factors which managers emphasise when attempting to formulate strategies to add value to service offerings and, hence, achieve competitive advantage in services markets. The study was able to conclude that the features and quality of the core service, inclusive of the price, image and reputation, functional service quality, support ele ments, and location and service recovery are the factors crucial in adding value to service offerings (Delvin, 1998). In comparison to the findings of Delvin's study, it would be noted that in a study conducted by Gronroos (2001) pertaining to service quality, the latter confirmed the importance of the functional quality on the basis of his perspective, as a very vital factor in order to maintain the gap between the expected service and the perceived service

Critical Summaries Essay Example | Topics and Well Written Essays - 500 words - 1

Critical Summaries - Essay Example Mimics and gestures are also predetermined by culture. At the same time, some facial expressions are universal. Russell (1991) considers different points of view and recognizes limitations of his study. Provided literature review clearly explains different approaches to emotion categorization. Significance of culture and language in emotion cognition become clear when Russell (1991) supports them with examples and observations. This article becomes the point of departure for further research in sociocultural aspect of emotions. The article The Construction of Emotion in Interactions, Relationships, and Cultures by Boiger and Mesquita (2012) presents the main argument that emotions are constructed in the process of social interactions. Authors list three main contexts of interactions which can be moment-to-moment, ongoing relationships and sociocultural. Moment-to-moment interactions motivate emotional responses in people which become parts of ongoing relationships that exist in bigger sociocultural context. All these contexts define uniqueness and character of emotional response people express in the process of communication. Boiger and Mesquita (2012) oppose naturalist models which define emotions as universal, invariant and innate programs. Their line of reasoning relies on developmental psychology which studies emotion formation in infants and adults. For instance, infants develop their in the process of interaction with their caregivers. Being in relationships, people do not only express their emotions, but share them. As a result, their emotions adapt to the kind of relationships they have. Finally, sociocultural context often defines expected emotional responses in particular situations. Overall, Boiger and Mesquita (2012) back their argument referring to other relevant research with makes their article persuasive. They present enough facts and examples to apply their theory practically and show how it works.

American Home Products Corporation Essay Example for Free

American Home Products Corporation Essay American Home Product Corporation (AHP), a highly growing American company, has four business lines: prescription drugs, packaged drugs, food products, house wares and household products. Its policies include: -A tight financial control and maintained an aggressive capital structure policy. Make money for its stockholders and to maximize profits by minimizing cost. It has been able to finance internally its growth while paying a very high portion of its earning to its shareholders (60%). Currently, AHP seems to have no business risk but may face a certain risk in the long run. Based on the ratios shown on the attached sheet, AHP should not worry about business risk since its working capital is very healthy ($1472.8 million) and cash excess $233 million. The high ROA, high profit margin, low current-to-asset ratio and 49.71 collection days show that AHP can generate cash quickly, thus it can maintain current high growth rate. However, it’s decreasing annual sales growth from 14.1% in 1978 to 8.8% in 1981 (exhibit 1) shows that it faces future risk of losing market shares in all its business lines if it does not foresee competition and continues to focus on increasing stockholders’ value. AHP’s current financial performance is very good since it has high ROE (30.3), high quick ratio (42.68), low debt-to-equity ratio (0.09) and low debt-to-asset ratio (0.01). However, an analysis of different debt ratios shows that if AHP increases debt ratio, it will face a financial risk of increased debt-to-equity and debt-to-asset ratios. In other words, it will face solvency problems in long terms. AHP also face liquidity problems since the quick ratios decrease when the debt ratios increase. 2 The proposed mechanism follows a dual mechanism of leveraging:- (a) Increase the Debt Equity Ratio. (b) Buy back the shares. This also results in the following:- (i) Improves EPS as the amount gets shared by lesser number of shares. (ii)Improves Price / earnings ratio (iii) The excess capital gets utilized. (iv)Sends a +ve signal to the market and share prices likely to increase. (v) Improves Return on Equity ratio. The calculations enclosed indicate that the best option in accordance with the company stated policy would be to have Debt-Equity Ratio of 70%. Shareholders’ value increases when debt ratios increase. EPS increases from $3.18 to $3.49. The dividend payout ratio also increases from 0.597 to 0.602. Similarly, the dividend yield from 0.063 to 0.070. It means that the company can increase shareholders’ value by increasing debt ratios. However the following needs to be considered:- (i) The valued net worth of the firm which decreases may not convey the correct picture to the investor and thus negating the positive signals of buy back of shares. (ii) The firm has no strategy related to RD in new products and focuses on me-too products thus constituting a large business risk. (iii) The firm would reduce the cash to debt ratio substantially exposing itself to financial risk. The closest competitor has Debt – Equity Ratio of 30% which if taken as a benchmark gives a conservative method of deciding the proposed leveraging, however this does not maximize the shareholder value, but is in line with the strong conservatism philosophy of the firm. It also gives a better Return on Assets ratio and has a safer Debt to Cash ratio. Even though AHP has a very good current financial performance, it should change the financial policy to increase debt ratio at a certain level. To meet the goal of increasing shareholders’ value, AHP should not use its excess cash flow to repurchase its stocks because this is only a temporary solution and may generate serious financial problems in the long run. Instead, AHP should use this excess cash to invest in profitable projects to improve its current products and launch new products that meet current market demands. By doing so, AHP can minimize the business risk, prepare itself for competition and increase sales growth. On the other hands, AHP should increase debt ratio to a certain level that is suitable for its  business to increase shareholders’ value. Also it should continue to exercise tight monetary policies as earlier to pay off the debt in a disciplined manner This solution does not bring financial risk to AHP but enable it to minimize business risk. If AHP remains only concerned about how to increase shareholders’ value and ignores market threats, it might lose its business to its competitors.

A mom before the Prom Essay Example for Free

A mom before the Prom Essay Teen pregnancy has been gravelly increased in the last few years. Bad media influences (Many programs at TV programs or sexual content movies as well as other mediums) can be the factors that teen girls nowadays are getting a wrong advice that teen motherhood can a common way to live. Partners and friends’s bad influence is making them think that is right to have sex at a young age and will make them feel more popular. In that regards, this essay by Cristina page is restating the issue that more forms of bad media and wrong people’s influences are available today than ever before and consequently teens girls are much more exposed to a lot of information and these sometimes switch teen girl’s mind to do something wrong when they think is totally normal and it also has made teen girls to believe that having children at a young age might be beneficial because they think giving a child for adoption might improve their fortune giving them away for millions of dollars , so it can’t ruin her adolescence too but in reality it can really affect them. Personally I can share the view of the author in this essay: Teen pregnancy is in reality one of the most difficult experiences a teen girl might ever face when that can interrupt her education or other plans such as getting a better career or maintain fathers with them, but most of the time it doesn’t work and that’s when the situation gets worse. Children usually grow without a father figure when their parents have them at a very young age or sometimes they don’t even live with both parents because they can’t take care of them or support them economically. So when this children start to live without a parental guide , they grow adopting a bad behavior and getting the wrong advices from other bad people and turned into criminals , stealers, or other people of bad reputation because they live in a poor ambient without having a parent who can guide and help them to raise their levels of education. Most of the time, when teen moms decide to have a baby, teen girls don’t really take care of their babies when they are still formatting inside their body as old mothers and because of their immaturity, sometimes they don’t realize the huge damage they cause to their babies if they start smoking and drinking or working so hard because now they need to support themselves economically carrying heavy stuff when they have to rest the most during their pregnancy. Children are tending to born prematurely, with a disease, a mental retardation or even born death. Usually we think that there’s not any difference of acquiring the same standards of education or a good life when a kid’s parents are so young and the other’s parent are more mature. The children of teen parents can suffer more of abuse at home and at school or disregard from their parents and grow more with farness or adopt a bad behavior, so that implies that they could not do so well at school, they could get lower grades and repeat their classes or drop out from High School without completing their education. This might increase the raise of poverty in families with young parents too and this leads society into decreasing its economy too. I really enjoyed reading this essay because it deals with a controversial issue and restates the causes of why teen pregnancy is becoming a worldwide problem, it must be thought in class so we can share our own viewpoints about it. 10-) – I encourage people to consider more this issue because if we want a better life for our

Six Characters In Search Of An Author Analysis

Six Characters In Search Of An Author Analysis Father explains that as their author unjustly denied them stage-life and its immortality, they bring their drama to the company. The seductive Step-Daughter begins its elaboration: after what took place between her and Father, she cannot remain in society, and she cannot bear to witness her widowed Mothers anguish for her legitimate Son. Confused, the Manager asks for the situation and wonders how a Mother can be a widow if the Father is alive. The Step-Daughter explains that the Mothers lover-her, the Child, and Boys father-died two months ago. Father proper once had a clerk who befriended Mother. Seeing the mute appeal in their eyes, he sent her off with him and took her Son. As soon as the clerk died, the family fell into poverty and, unbeknownst to Father, returned to town. Step-Daughter became a prostitute for Madame Pace. The eternal moment of their drama shows the Step-Daughter surprising Father as her unsuspecting client. Father then gestures to the Son, whose cruel aloofness is the hinge of the action. The Mother will re-enter the house with the outside family. Because the son will make her family feel foreign to the household, the Child will die, the Boy will meet tragedy, and Step- Daughter will flee.The Manager takes interest. He gives the Actors a twenty-minute break and retires with the Characters to his office. After twenty minutes, the stage bell rings. The Step-Daughter emerges from the office with the Child and Boy. She laments the Childs death in the fountain and angrily forces Boy to show his revolver. If she had been in his place, she would have killed Father and Son, not herself. Everyone returns to the stage, and the Manager orders the set prepared for rehearsal. Confused, Father wonders why the Characters themselves should not go before the public. The Manager scoffs that actors act. The Manager suddenly notices that Pace is missing. Father asks the Actresses to hang their hats and mantles on the sets clothes pegs. Lured by the articles of her trade, Pace appears from the rear. The Leading Lady denounces this vulgar trick. Father wonders why the actors are so anxious to destroy the magic of the stage in the name of a commonplace sense of truth. Paces scene with Step-Daughter begins before Father finishes. When the actors urge them to speak more loudly, Step-Daughter replies that they cannot discuss such matters loudly-Father might overhear. Pace comes forward, saying, Yes indeed sir, I no wanta take advantage of her. The actors erupt in laughter. The Manager finds the comic relief of her accent magnificent. Father cautiously greets the young prostitute and gallantly offers her a new hat. Step-Daughter protests that she cannot wear one as she is in mourning. The Manager interrupts, and calls the Leading Man and Lady to play the same scene. Father protests, and Step-Daughter bursts out laughing. The Manager complains that he never could rehearse with the author present. He instructs the Father to continue. When Step-Daughter speaks of her grief, he must reply I understand.' Step-Daughter interrupts: Father actually asked her to remove her frock. She refuses to let them compose a romantic sentimental scene out of her disgrace. Acknowledging that tomorrow the actors will do the first act. The Manager approves and notes that the curtain will then fall. To his annoyance, the Machinist lets the curtain down in earnest.The curtain rises, revealing new scenery: a drop, a few trees, and the portion of a fountain basin. The Step-Daughter tells the exasperated Manager that the entire action cannot take place in the garden. The Manager protests that they cannot change scenes three or four times in an act. The Leading Lady remarks that it makes the illusion easier. Father bristles at the word illusion. Pausing, he approaches the Manager asks if he can tell him who he really is. A character can always pose this question to a man as he is always somebody while a man might be nobody. If man thinks of all his past illusions that now do not even seem to exist, perhaps his present reality is not fated to become an illusion tomorrow. The character is more real as his reality is immutable. The Manager commands Father to stop his philosophizing. He is but imitating the manner of an author he heartily detest The Manager prepares the scene. Step-Daughter leads Child to the fountain. Both at the same time the Manager commands. The Second Lady Lead and Juvenile Lead approach and study Mother and Son. The Son objects that it is impossible to live before a mirror that not only freezes us with the image of ourselves, but throws out likeness back at us with a horrible grimace. He also protests that there was no scene between he and Mother. When Mother went to his room to speak with him, he simply went into the garden. He then saw the drowning Child in the fountain, and the Boy standing stock still like a madman, watching her. A shot rings out from behind the trees where the Boy is hidden. Some cry that the Boy is dead; others that it is only make believe and pretence. Pretence? Reality? the Manager cries in frustration. To hell with it all. Never in my life has such a thing happened to me. Ive lost a whole day over these people, a whole day! ANNE PAOLUCCI ON PIRANDELLOS EXPLORATION OFTHEATER AS A MEDIUM When, in 1923, at the age of 56, Luigi Pirandello won European acclaim with the Pitoà «ff production of Six Characters in Search of an Author (the same play that had been booed and had caused a riot at its premiere in Rome two years earlier), the Italian writer had already published six of his seven novels, several scattered volumes of short stories, and four volumes of poetry. His reputation as a writer of fiction was already established when he turned to drama; and although he never gave up writing novels and short stories (and was to convert many of these into plays in the years that followed), Pirandello had clearly shifted his sights and direction by 1923. For the rest of his life his artistic priorities were to be focused on theater. As a playwright, however, Pirandello soon hit on a new and powerful theme, perhaps the inevitable result of focusing on the barren lives of people living in a barren place, where nature itself is hostile and the individual a victim without reprieve. His earliest plays as well as his novels and short stories examined the effect of such an existence in the most detailed way; but by 1921,with Six Characters, he turned with even greater fascination to exploring personality in its conscious and deliberate effort to come to terms with the environment. We see in Six Characters a new obsession translated powerfully into a stage language itself new and overwhelming. With Six Characters the focus shifts: the core story becomes a distant motif, an echo, a reminder that all experience must pass through the mirror of the self and must be evaluated in terms of that mirror image. The shift can surely be attributed to some extent to the demands of the stage, which-for Pirandello-was the ideal medium for bringing together the illusion of life and the reality of the self. In this play escape also becomes freedom from the predictable connection between intentions and deeds: freedom from stage conventions, dramatic action and resolution, familiar dialogue and internal communications. There is nothing uncertain about this first theater play; it too is a fully mature product, an incredible tour-de-force, an experiment that could not have been foreseen but would never be forgotten. It marks the beginning of the contemporary theater with all its fragmented attitudes, states of mind, contradictory emotions,Hamlet-like irrelevancies; but little of what follows i n other parts of the world will match the totality of the Pirandello experiment. Hamlet-like irrelevancies; but little of what follows in other parts of the world will match the totality of the Pirandello experiment. THE THEATER OF THE THEATER As noted in the Context, Pirandello retrospectively grouped Six Characters in a trilogy of the theater of the theater. These works generate their drama out of the theaters elements-in this case, through the conflict between actors, manager and characters, and the missing author. For Pirandello, the theater is itself theatrical-that is, it is itself implicated in the forms and dynamics of the stage. Beginning with a supposed daytime rehearsal, Six Characters puts the theater and its processes themselves on stage. Put otherwise, the play is an allegory for the theater. Thus it presents characters dubbed the Second Leading Lady and Property Man and it hinges on multiple frames of (self)-reference, staging the staging of a play within the play. Akin to a hall of mirrors, this device, the mise-en- abà ®me, is common to plays that would reflect on the properties of their own medium. Self-referentiality attains heights here. The plays act divisions, for example, mirror those of the Charact ers drama, a number of scenes show the Actors playing the doubles of the audience, and onward. Crucial to this project is a dismantling of the conventions of the well-made play that would render the plays workings visible to the spectator. Six Characters often appears improvisational, sketch-like, what the Manager calls a glorious failure. Note the aborted rehearsal, rejected and incompletely drawn characters, hastily assembled sets, and onward. To anticipate the Fathers confession, one could describe Pirandello as perhaps subject to the Demon of Experiment. THE AUTHOR FUNCTION In the rehearsal of another of Pirandellos plays within this one, the figure of Pirandello immediately appears as the maddening native playwright who plays the fool with everyone. Such fantasies of authorship are intrinsic to the literary work. The author is not only that which the characters search for; but as Pirandello laments in his preface to the play, the spectator as well. What does the author intend? wonders the audience. Though absent, the author haunts the stage. He will not assume body like the characters but become a function or mask that circulates among the players. Though in the preface Pirandello describes authorship through metaphors of divine and even the Immaculate Conception, speaking of miracles, and divine births, such identifications are covered over within the play. There the Father decidedly appears as the authors double. THE CHARACTERS REALITY Throughout the play, the Father insists on the reality of the Characters, a reality that, as the stage notes indicates, inheres in their forms and expressions. The Father offers his most explicit meditation on the Characters reality in Act II. Here he bristles at the Actors use of the word illusion as it relies on its vulgar opposition to reality. He approaches the Manager in a sort of face-off to challenge this opposition, one that underpins his identity. Convinced of his self-identity, the Manager readily responds that he is himself. The Father believes otherwise. While the Characters reality is real, the Actors is not; while the Character is somebody, man is nobody. Man is nobody because he is subject to time: his reality is fleeting, always ready to reveal itself as illusion, whereas the Characters reality remains fixed for eternity. Put otherwise, time enables an opposition between reality and illusion for man. Over time, man comes to identify realities as illusion, whereas the Character exists in the timeless reality of art. Works Sited Pirandello, Luigi, 1867-1936-Criticism and interpretation. I. Bloom, Harold. II. Series. Book Title: Characters and Authors in Luigi Pirandello. Contributors: Ann Hallamore Caesar author. Publisher: Clarendon Press. Place of Publication: Oxford. Publication Year: 1998. www.questia.com//characters-and-authors-in-luigi-pirandello-by-ann-hallamore-caesar.jsp

Personal Narrative: My Visit to Agra and the Taj Mahal Essay -- essays

Taj Mahal Out of many places I visited all around the world, the place I like the most is the beautiful city of Agra. It’s a quite town located on the North of India. When we talk about Agra one image that comes in mind is Taj Mahal. Yes one of the seven wonders is here. Agra is full of architectural monuments. And I also visited Agra Fort, Fatehpur Sikri, and Buland Darwazaand. Food was not really good. Besides Taj Mahal, Agra is famous for handicrafts, leather and fine arts. It was fun shopping at Agra. Taj Mahal. ( Mahal is the word in urdu language used for Palace) How can I describe The Taj Mahal? You can’t its impossible. You just have to experience it. To gaze in wonder at that magnificent dome and elegant gardens will be a moment that you remember for the rest of your life. It is one of the greatest sights in the world, some say the greatest, and like Victoria Falls, The Grand Canyon, and Macchu Picchu, it simply is one of those things you have to see in your life. The architectural grace and symmetry of the Taj Mahal just takes your breath away. We had chosen our visit carefully--the sun was setting and the light that washed over the Taj was golden in color. The minarets were now stark against the setting sun . The actual dome was a surprise, it is not yellow-white but blue-white and covered in inscriptions and detail. From below it looked like something out of "Arabian Nights." But inside were the tombs of Mumtaz Mahal and Shah Jahan. The central tomb is a lofty cham ber with light streaming through fine latticework, and hanging above was an elaborate lamp. Words cannot describe its beauty when you stand on that marble platform overlooking the Yamuna, with the setting sun turning it into a golden ribbon. You may a... ...traditions. I brought Agra rugs, Agra Marble. As the world famous Taj Mahal is made purely of Marble, it is natural that the markets must be flooded with the replicas of the Taj in marble, little stone elephants, and lovely marble coasters. Agra is also famous for leather industry, The leather workers of Agra offer shoes, slippers, sandals, purses, wallets, bags, belts, clothing, lampshades, furniture, beanbags and many more items made of leather. We can purchase for affordable prices with wide choices. Different people have different views of the Taj but it would be enough to say that the Taj has a life of its own that leaps out of marble, provided you understand that it is a monument of love. As an architectural masterpiece, nothing could be added or subtracted from it. I think everyone should visit Taj Mahal at least once in their life, if they get a chance.

Industrial Revolution :: essays research papers

American dream promises equal opportunity to pursuit one’s happiness, personal wellbeing, and reward for all those Americans and immigrants who endure, overcome, and ultimately prevail hardships. However during the era of American Industrialization, many people were exploited and forced to work or else face starvation. New inventions increased the rate of production and the efficiency of the workers, thus greatly increasing profit. Success of capitalism further promoted continuation of exploitations lead on by few rich that are influential. American Industrialization had a negative effect on many groups of people, who were pursuing the great American Dream, and yet oppressed by selfish, greed driven upper class. With the introduction of the machinery, factory owners no longer needed â€Å"skilled† craft workers for production of factory goods. The machines performed faster, better and with more reliability. At most jobs in factories required neither great strength no sp ecial skills any more. The owners thought women could do the work just as well as or better than men. In addition, they were more â€Å"docile† and â€Å"compliant†. Therefore, many women workers were hired during the progressivism era. Even though the wage was low, working hours were long and working condition was less than satisfactory, these women had no choice but to work, for they need to support their family. The tale of Rose Stokes is a good example. The factory owners were getting richer and richer, by cutting wages, and providing less compensation for his workers. Many times, women went on strike to protest the wage cut and hour increase. Nevertheless, it proved useless, because of the rapid influx of poor immigrants arriving into United States from Europe: to earn a living, these immigrants were willing to accept even lower wages and poorer working conditions. Women in America did not have the right to vote until the year 1920. If women fought harder for thei r right to vote and gained suffrage earlier, I believe that women would have had a louder voice in the society, in turn better raise awareness of the exploitation and demand better treatment. In colonial America, most manufacturing was done by hand at home. Relationships between the employer and workers were generally harmonious. They worked side by side, shared the same interest and held similar political views. However during the era of American Industrialization, as towns grew in cities, the demand for manufactured goods increased. Employers no longer worked with his employees.

Gesture Bullying Contains

BULLYING BOSSES 1. How does workplace bullying violate the rules of organizational justice? Bullying is inappropriate occurrence that affects one or more persons against another or others, at the workplace and consequences could be mental and physical. All employees including supervisors and upper management might be involved in bullying behavior either intentional or unintentional. Workplace bullying can violate the company rules through verbal bullying, gesture bullying, physical bullying, exclusion etc. (Harassment: Workplace Bullying Policy, n. ) Verbal bullying is situation where one or more persons use verbal techniques to dominate others saying hurtful words that will humiliate and abuse an individual or group. Verbal bullying can affect someone’s psychological and emotional life and cause depression, low self-esteem etc. Gesture bullying contains treating messages through non-verbal frightening gestures which can result with anger, powerless and exhaust. Physical bully ing affects victim and the bully as well. It is presented by hitting, pushing, slapping, tripping etc.The exclusion is isolating the person in work activities either sociable or physically. 2. What aspects of motivation might workplace bullying reduce? For example, are they likely to be effects on an employee’s self-efficiency? If so, what might those effects be? Do you think bullying would motivate you to retaliate? Workplace bullying absolutely would reduce the motivation to work as a team or individually. More often people with bully behavior use their popularity to target those with weaker self-defending skills.Simple, bullied victims would lower the quality and quantity of work, downsize the self-motivation and feel miserable even in their personal life. Bullying can result with emotionally and physical pain, lot of confusion, and least with suicide. The employee has to report any type of discrimination without any fear of retaliation. Although, when an employee decides to retaliate, that must be without threating, fighting or any type of abusing because that will be used against him. 3. If you were a victim of workplace bullying, what steps would you take to try to reduce its occurrence?Least effective? What will you do if one of your colleagues were a victim? If I was a victim of workplace bullying the first step that I will take is stay calm and confident in my self trying to prove that their rumors cannot hurt me. At the beginning the best way to have peace of mind is to avoid the bullies and try to go on spots where they are not going. The least effective step to stay away of the bully issue is to handle this situation on my own without emotions, crying and suffering. With a coolly and calm outlook I will confuse them, make to file horrible about them self.Once I was in situation where my colleague vas a victim of bullying. He was so desperate and lost that obviously was affecting his emotional life too. My best advice to him was to response w ith kindness smiling and not to go alone anywhere at the company so they will make fewer comments. When the victim is in a group, the group could help him to control the temper better, and control any unwanted action 4. What factors do you believe contribute to workplace bullying? Are bullies a product of the situation or do they have flawed personalities?What situation and what personality factors might contribute to the presence of bullies? Bullying at the workplace is serious issue that causes unwanted effects. There is a variety of factors why bullying is existing in organizations. I think that major reason for bullying is the organizational culture. People with different values beliefs and behavior could work at the same place and bullying seems normal occurrence where majority of employees with similar behavior will target minor employees. Another factor that causes bullying is the usage of the employee’s power over those who are weaker and vulnerable.The bullies are se lf-focused narcissistic individuals without cooperation toward other coworkers. They are product of the situation and flawed personality as well. No matter what, they can steer to high point, and will step over anyone to achieve their goal. People become bullies because they want to feel self-worthy. Most often people desperately need attention. In order to hide their physiological unbalance they are looking for weak victims to control them and protect their ego. References: Workplace Bullying Policy. Retrieved from: http://www. shrm. org/TemplatesTools/Samples/Policies/Pages/CMS_018350. aspx

Company Introduction, Market Segmentation

Market Segmentation, and Product Positioning Keenan Pierson Dry. Steven Englander Marketing October 28, 2013 A. The Company Smart Option e-cigarette Is a metal rechargeable electric cigarette brand, Glenn smokers an alternative smoking option to conventional tobacco products. Smart Option takes pride in putting an emphasis on making its e-cigarette as close as possible to the weight, size, feel, flavor and inhalation of real cigarettes. Targeting seasoned smokers, Smart Option e-cigarettes produce non-disposable smoking products.The Smart Option e-cigarette kit comes with an atomized plus a cartridge tit a flavor enhancer. Consumers enjoy the brand's option of varied flavor enhancers but is popular, more so, because Smart Option Is known for its longer- lasting batteries. Popular, trendy and well-established, the Smart Option brand desires to expand to Include the Smarts compatible rechargeable cartridges and chargers. Smart Option was established In 2010 and Is headquartered In Atla nta.Keenan Pierson Is the SSP of Product Development, spearheading the brand's technological advance. Smart option's strategic mission statement Is â€Å"To provide a great price for the sophisticated smoker, focusing on quality and increased accessibility. † Foreign Market Cigarette use is the largest segment of the tobacco market In Russia, accounting for 98 percent of the market's total value (Russia, 2013). E-cigarette use in Russia is a means for controlling smoking (â€Å"Popularity,† 2011), and its popularity is growing there as well.Smart Option consumers primarily are based in the United States, but Smart Option sees an opportunity to expand the brand as it prepares to launch the Smarts component. Currently, the majority of electric cigarettes enter the Russian market from China (Research and Markets, 2012). Increasing exports will help grow the brand. With Smarts compatible rechargeable cartridges and chargers, the goal Is to pioneer and capture significant m arket share through a sense of necessity from consumers in the U. S. And abroad, creating brand loyalty. B. Marketing Plan smoker.It has the look of classic cigarettes with an excellent nicotine delivery system. Consumers enjoy its variety of forms, its battery life and ease of use. The Smart Option e-cigarette brand is the solution for the long-term consumer seeking a premium product. While priced slightly higher than competitors selling disposable reduces, the Smart Option e-cigarette kit is equivalent to receiving up to three packs of conventional cigarettes above the standard two. Smarts compatible rechargeable cartridges and chargers will be for consumers looking for the longer investment in the e-cigarette.Smarts will provide the best and most technologically-advanced electronic cartridges and compatible chargers in the industry. All e-cigarette brands are battery operated. Presently, consumers of e-cigarettes have to be loyal to their brand because rechargeable cartridges and chargers are not versatile, meaning that chargeable cartridges are not compatible with each other. There are so many electric cigarettes available that it may be difficult – and expensive – for the consumer to determine which brand satisfies their tastes.The consumer also must find the store that sells their preferred brand. With Smart Option's Smarts compatible rechargeable cartridges and chargers, consumers no longer have to commit. The product and the service component of the Smarts compatible rechargeable cartridges and chargers will drive sales. Smarts will be bundled with the existing Smart Option products and sold separately to attract users of competing eggs. Like most cartridges, the Smarts compatible rechargeable cartridges include miniature lithium batteries. Smarts is unique because its 4. -volts also contain a small universal adapter for compatibility with other brands, creating an â€Å"android† mechanism for use across all brands of e-cigarettes. A unique feature of the Smarts compatible rechargeable cartridges includes longer-life batteries, which has made Smart Option popular among consumers. As an enhancement, the Smarts battery will automatically go into standby mode when not in use to preserve its life. The product and the Smarts compatible rechargeable cartridges and chargers will be expensed through vending machines and will be widely available at gas stations and convenience stores.Consumers will see the cost savings over time, enjoying the versatility of the Smart compatible rechargeable cartridges and chargers, making the overall product and its service even more attractive. A report from the Centers of Disease Control and Prevention finds that one-fifth of Americans – about 46 million – are still smoking (â€Å"The Electric Cigarette,† 2010). Tobacco use is responsible for nearly 1 in 5 deaths in the United States (â€Å"AS Choice,† 2010). Users of conventional cigarette make are respo nding to the rise in health risk awareness, using e-cigarettes as a healthier alternative.Currently it is estimated that 1 in 40 smokers are now using e- cigarettes as an alternative (â€Å"The Electric Cigarette,† 2010), and the trend is growing at phenomenal speed. E-cigarettes have three basic components: a battery, an atomized and a mouthpiece cartridge. E-cigarettes deliver nicotine without the harmful toxins found in tobacco smoke yet creates the same hand-to-mouth experience. Instead of lighting up, an electric cigarette has a cartridge that resembles a filter that heats nicotine into a vapor. An LED light glows at the tip during the inhale, simulating the glowing tip of a regular cigarette.It is a safer alternative to smoking, and reduces secondhand smoke exposure since they do not produce smoke. E-cigarettes are sum, e-cigarettes are a smarter smoking solution. E-cigarette users are â€Å"vamping† rather than smoking. The sale of e-cigarettes is a niche busine ss that is a growing segment of the tobacco industry, although no tobacco exists in eggs. Created in 2003 by a Chinese pharmacist, the segment is emerging, and it is estimated that about a million people used electric cigarettes (Seltzer, 2011).Word about the product is spreading as consumers are becoming educated about the dangers of tobacco use and about the availability of smoke-free alternatives. Increased accessibility and universality will help the industry continue to grow. The Smart Option e-cigarette tastes like a real cigarette and offers a variety of cigarette flavor enhancers, including a nicotine-free version. Smart Option focus groups revealed that consumers are attracted to the brand's Smart LED and the option of purchasing higher capacity batteries but expressed frustration over their inability to use e-cigarettes interchangeably.Smart Option's answer is a universal battery-operated rechargeable atomized cartridge and charger. Smarts compatible rechargeable cartridge s and chargers will offer various charging options such as car chargers. Consumers have found problems with the taste and reliability in their search for the preferred e- cigarette. Neither cartridges nor chargers are interchangeable, making it difficult – and expensive – for the consumer to determine which brand satisfies their tastes.Smarts compatible rechargeable cartridges and chargers will provide consumers with a plethora of options and alternatives to enjoy the brand of their choice. No other brand or innovation currently exists to cater to e-cigarette users who want that versatility. There are different sizes of batteries in varying brands of e-cigarettes. The convenience and instant gratification of purchasing the Smart Option e-cigarette and/or purchasing the Smarts compatible rechargeable cartridges and charger is effective to drive growth and will strengthen market share.The Smarts compatible rechargeable cartridges and charger will come with a universal ad apter, creating an â€Å"android† mechanism for use across all brands of e-cigarettes. Consumers also will enjoy the system's longer-life rechargeable cartridges, eliminating the hassle of purchasing several devices in search of the desired taste and nicotine strength. Getting buy-in from the skeptical consumer will be a challenge to overcome since a weakness from competitors is weaker battery performances.The widespread smoking prohibition, not to mention the increase in taxes, and growing social stigma of conventional cigarette smoke creates opportunities for the e-cigarette market. Convenience stores have seen a reduction in retail sales, resulting in lower profit margins from selling conventional cigarettes. Unlike conventional cigarettes, tobacco taxes do not exist because there is not tobacco in the product, making it an affordable alternative for consumers. Electric cigarettes offer convenience stores lower taxes and much higher profit margins.Imposing additional cigar ette-specific taxes on the sale of e-cigarette products would be a threat as it would lessen the number of consumers willing to buy the products. Smart Option e-cigarette brand is plentiful and diverse, and the goal is for the Smarts compatible rechargeable cartridges and chargers to be as well. Consumers experience a relaxing and licensable feeling with each Smart Option smoke that they perceive as positive and satisfying. The aim is to position the product and service as more than an e-cigarette this push will come in the form of heavy promotional spending.New technologically- savvy vending machines will be Smart Option's way to sell the product, making it a standout brand. Each vending machine will have an online hub with up-to-date e- cigarette Smart Option brand information as an example of such marketing. APS accessible from smart mobile phones will support consumers' need to get the latest reduce information, including GAPS capability to provide nearest locations. The Smart O ption e-cigarette brand has a reliable website with an easy-to-use menu for online transactions by credit or debit.This will provide the best possible option for delivery for the Smarts compatible rechargeable cartridge and charger. Wide accessibility in brick-and-mortar stores such as gas stations, convenience stores, grocery stores, drug stores and big box retailers, will help diversify and increase sales distribution. Smart Option e-cigarette and the Smarts compatible rechargeable cartridges will be the best option for the lowest price possible. The brand and supporting devices will deliver more enriched quality and versatility to consumers.

Pavlovian Conditioning’s Cause and Effect Relationship With Overdose Essay

Summary: Harm Reduction Journal Gerevich, Bacskai, Farkas, and Danics’ case report studied if Pavlovian conditioning can directly relate to death from overdose. The case followed a young that had been treated multiple times for an addiction to heroin. As a result for the multiple treatments studies have shown that drug overdose occurs most frequently when the patient accustomed to the drug gives up its use then after a while attempts to continue addictive behavior with the same dose before withdrawal. His daily dose had not differed even the fatal overdose, thus proving the conditioned tolerance failed to operate. This indicates that morphine concentrations measured in cases of drug related death do not differ substantially form those measured in cases where the outcome is not fatal. Conditioning can contribute to prevention of fatal cases however, also contribute to cases of tolerance becoming fatal. Summary: Pavlovian conditioning and Drug Overdose: When Tolerance Fails  Siegel’s performed a study of that which Pavlovian conditioning and drug overdose play an important and integral relationship with one another. Siegel researched and studied cases of overdose and examined rats injected with an opiate. He observed that Pavlovian conditioning contributes to tolerance when the user begins to make observations of the effects of the drug in the presence of cues that were previously paired with the drug. Two stimuli are present and one will presumably predict the other, this includes the drug. When the tolerance the chance for overdose increases as well. The unconditioned stimulus in Pavlov’s conditioning is the effect of the drug.  This conditioning makes relapsing common because of the craving for unconditioned stimulus. It is necessary to allow extinction the cues that are presented with the drug in order for recovery. Overdose doesn’t necessarily have to c ome from the conditioning process but many experiments verify a higher risk if conditions are present. In 1927 Ivan Pavlov studied a direct relationship between a conditioned stimulus and an unconditioned stimulus. As the result of as series of conditionings, Pavlov discovered that the conditioned stimulus is able to create the same response as the unconditioned stimulus over a period of time. The relationship of the two is evident and a major factor in fatal overdoses, whether in drug overdose or binge drinking. The correlation between classic conditioning and overdose can be observed where tolerance fails. If one were to treat an addiction, one must acknowledge the conditioning process and eliminate conditioned cues related with the drug (Bacskai, Danics, Farkas & Gerevich, 2005). Cases where tolerance failed can be directly found in classical conditioning involved with drug or drinking paired cues and environmental cues as well as associated with the addiction, therefore the cue must be eliminated in order for proper recovery. Tolerance plays a crucial role in overdose as well as addiction. Overdose becomes fatal when tolerance does not occur. According to Siegel, â€Å"Evidence that drug tolerance depends not only upon experience with the drug but also experience with the drug-paired cues† (p. 505, 2001). Addicts suffer from overdose primarily because they do not show the level of tolerance that they expect in drug-experienced individuals (Siegel, 2001). Those suffering with addiction have become conditioned not only physically, but also emotionally in need of the high that is released with a substance. The addiction is the conditioned stimulus, which leaves room for the effects of the drug or drink to be the unconditioned stimulus. Siegel found that events that occur during the drug administration directly correspond to a Pavlovian conditioning trial (2001). Over time the effects become a conditioned response in which they will relate the experience of the high as a cue. Cues are dangerous when de aling with conditioning and treatment. Cues accompanying the drug effect function as CSs, and the direct drug effect constitutes the UCS. Prior to any learning, this UCS elicits responses- UCRs- that compensate for drug-induced disturbances. After some pairings of the pre-drugs CS and pharmacological UCS, the drug compensatory response are elicited by drug-paired stimuli as CRs (Siegel, 2001, p. 505). Thus, in approach to treatment prior to an overdose, the cues must be eliminated. In the study by Siegel, it is studied that drugs and alcohol in particular will have a greater impact if they are administered in the presence of unique cues rather than in the presence of predictable cues that it is associated with (2011). In Bacskai, Danics, Farkas and Gerevich study, they followed the life of an addict which overdosed and claimed that the user could not recover properly due to learned conditioning regarding his heroin addiction. In the autopsy report they were able to clarify that his over dosage was the exact same as his no rmal dosage of .05mg/L. â€Å"The fatal consequences of the heroin injection may have been caused by the failure in the action of conditioned tolerance† (Bacskai, Danics, Farkas & Gerevich, 2005). Environmental cues are also factors of conditioning that are paired with cases of overdose. The term tolerance situational-specificity, according to Siegel, results because we prepare ourselves in advance for the psychological changes produced by the drug when we are provided with certain cues that a drug or drink can imminent (2011). An example can be taken from Shapiro and Nathan in1986 when they studied the relationship between environmental cues and substance ingested. They had two groups, one that drank at home and one that drank in the lab environment. After 10 days they reversed the environment for the remaining participants. Upon the discovery they realized that those who had consumed alcohol in the lab environment were less affected in their performance tasks than those who consumed alcohol in the home environment. This demonstrating that tolerance was situationally precise to the environment in which the alcohol was once consumed. Environmental cues can be anywhere from a p arty to a room in a house. They can also be an atmosphere or specific type of people. It is important to identify these cues apart from the actual addiction. Now that cues can be identified separate from the drug of drink, the conditioned  response must be eliminated in order to treat recovery. Pavlov discovered that in order to eliminate a behavior, it is necessary to remove or substitute the conditioned stimulus. In order to eliminate any such cue, one must identify the cues present. In severe cases one might create a lesion in the hippocampal area located in the brain but it is not completely necessary. The most likely case in elimination is when a conditioned response becomes extinct. In order for extinction to occur the conditioned stimulus must be presented without the unconditioned stimulus. An example of a drug or drinking paired cue could be a positive or negative factor, like vomiting or, a party like environment. The cue can be created with induced vomiting when the drug or alcohol is present. This creates a fear tactic, which becomes associated with the addiction and thus making one afraid of the substance. Environmental cues can be both simple and difficult to eliminate. One must be taken out of his or hers setting of addiction. This could mean a living room, bathroom, party scene, work scene, or anywhere that the drug or drinking is associated with. These environments can cause pr essure in the subconscious toward the substance. Remember the Shapiro and Nathan experiment in1986; environment does affect one’s attitude toward the addiction. In Siegel’s 2001 study he discovered that when heroin was injected in an unfamiliar place the user is not as dangerous or place to overdose. The dangers of not eliminating cues can allow tolerance to take its role until overdose occurs. â€Å"Users familiar with the concept of conditioned place preference could have greater chances of survival than those who are not aware of it† (Bacskai, Danics, Farkas & Gerevich, 2005). Demonstrating that it is necessary for the cues to be eliminated to reduce the risk of overdose. Therefore, Pavlov’s conditioning has a direct and present relationship involved in overdose cases. Conditioning turns unconditioned stimulus into conditioned responses. The responses can act as cues, which can trigger the addiction. Cues can be both drug, or drinking paired and environmentally stimulated. Tolerance has been proven to fail in fatal cases of overdose due to classical conditioning. In order to recover properly these cues must be eliminated. Treatments can include anything from fear tactics, to removing  the entire substance. Severe cases of addiction, which relate to overdose can be treated with lesions in the brain. References Gerevich, J., Bacskai, E., Farkas, L., & Danics, Z. (2005). A case report: Pavlovian conditioning as a risk factor of heroin â€Å"overdose† death. Harm Reduction Journal, 2. Siegel, S. (2011). The Four-Loko Effect. Perspective on Psychological Science, 6, 357-361. Siegel, S. (2001). Pavlovian conditioning and drug overdose: When tolerance fails. Addiction Research and Theory, 9, 503-513. Shapiro, A. P., Nathan, P. E. (1986). Human tolerance to alcohol† The role of Pavlovian conditioning processes. Psychopharmacology, 88, 90, 95.

Advertising Print Essay

It is my great pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project. Firstly I would like to express my heartily gratitude and sincere thanks to Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful. I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance, monitoring and informal discussion which become light for me in the entire duration of this project in overcoming the barrier and reaching this stage. Finally I am sincerely thankful to others who have directly or indirectly helped me in the completion of the project. (SHILPA JINDAL) 1|Page PREFACE The title of my project is ETHICAL ISSUES IN ADVERTISING. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. As now a days advertisements have a very great impact on the consumer’s behavior; it plays very important role in our Indian economy directly or indirectly. so if it become unethical it leads our society in wrong direction. To overcome these problems certain ethical standards are set up by the government and I want to throw a light on this only. As it is a very wide field so here I am restricted to the electronic media only. We have to think about this unethical problem and this wrong presentation of business. So that we can give good ethics to our youngsters. 2|Page EXECUTIVE SUMMARY TITLE The title of the project is â€Å"ETHICAL ISSUES IN ADVERTISEMENT†. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor. INTRODUCTION Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial. SCOPE AND OBJECTIVE OF STUDY Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the â€Å"brand image†. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. 3|Page Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aeroplanes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements every day, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviour. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticise. Many suitable adjectives are used to describe advertising, depending on how an individual is reacting, such as great, dynamic, alluring, fascinating, annoying, boring, intrusive, irritating and offensive, etc. METHODOLOGY For completing this project the required information or the raw data is gathered from the sources like websites , journals, magazines ,text books etc which is the most difficult task of this project making as it is the most time consuming process. but overall this topic is quite interesting to gain knowledge about the ethics in ads the controversial ads also. The purpose of taking this topic is that in the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by 4|Page the government or regulation bodies and i want to throw a light on this only. Ethics basically refers to what is right, good or consistent with virtue. Advertising generates complex ethical questions which have to be considered, as this mode of communication commits some highly controversial ethical acts which are damaging to the society as a whole. SUMMARY OF FINDINGS AND RECOMMENDATIONS Here I am restricted to the ethical issues of advertisement related to television media only as this subject has a very wide arena to be focused on. Her I just want to know that how much these set standards are successful in maintaining the dignity of the Indian’s beliefs and their feeling. 5|Page RESEARCH METHODOLOGY TITLE – Ethical Issues In Advertising Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single â€Å"moral† course of action, but provide a means of evaluating and deciding among competing options. In the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by the government or regulation bodies. DURATION OF PROJECT This is a very long term project so we have been provided with a period of one month for the completion. To make it easy this period was bifurcated into various sections of making blue print, abstract, collecting primary data, secondary data, making preliminary report, secondary report and final report at the end which makes the whole process easy to attempt. OBJECTIVE Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is 6|Page plagued with social and ethical issues as it results in over consumption and waste of resources. ‘Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. Advertisements as Mirrors of prevailing norms Marketers claim that advertising simply mirrors the attitudes and values of the surrounding culture. No doubt advertising, like the media of social communications in general, does act as a mirror. But, also like media in general. It is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality. Advertisers are selective about the values and attitudes to be fostered and encouraged, promoting some while ignoring others The purpose of taking this topic is that in the present scenario advertisement has a great impact on the consumer’s behavior so if it becomes unethical it will lead the society in the wrong direction. To overcome these problems certain ethical standards are set up by the government or regulation bodies and I want to throw a light on this only. I can differentiate my objectives for taking this topic as follows: †¢ To know the various ethical marketing strategies of the market leaders. †¢ To know how can we make a ethical advertisement. †¢ To know the impact of unethical advertisement on the society. †¢ To enhance my marketing skills. †¢ To know the role of advertisement in the success of any organization. TYPE OF RESEARCH As I took the data from magazines , books, internet links , journals and news papers. It is research of descriptive type. SCOPE OF STUDY Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of 7|Page buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aero planes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. Here I am focusing mainly on the media as a source of advertising. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviors. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticize. 8|Page CORE STUDY INTRODUCTION Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not, advertisements are everywhere. They are seen on the walls, on the back of buses, in play grounds, on the occasion of sports event, on roadsides, in the stores and even on aeroplanes. Advertisements are seen in newspapers, in magazines, on the television, on internet and are even heard on radio. The fact is that we are being bombarded with advertisements day in and day out from all imaginable media. The average consumer is exposed to a very large number of advertisements everyday, particularly the urban and semi urban population. In spite of this, to the dismay and irritation of some and enjoyment of others, advertisement will continue to make their presence felt in our lives and influence our lives in many unsuspecting ways because of rapid changes in macro- environment and in our perception, impressions, feelings, attitudes and behaviour. It seems almost impossible to remain totally neutral and not take any notice of modern-day advertising. The most visible part of the advertising process is the advertisements that we see, read, or hear and praise or criticise. Many suitable 9|Page adjectives are used to describe advertising, depending on how an individual is reacting, such as great, dynamic, alluring, fascinating, annoying, boring, intrusive, irritating and offensive, etc. Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. . Advertising enables producers to expand their markets and therefore take advantage of economies of scale to reduce unit production costs Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the â€Å"brand image†. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. ‘Ethics basically refers to what is right, good or consistent with virtue. Advertising generates complex ethical questions which have to be considered, as this mode of communication commits some highly controversial ethical acts which are damaging to the society as a whole. It promotes overselling, exploitation of vulnerable groups, vulgarity, offending the public, promoting socially harmful values or behavior and intrusion of privacy. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and 10 | P a g e some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial. NEED OF ADVERTISING Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising some of which are as follows: †¢ Increasing the sales of the product/service †¢ Creating and maintaining a brand identity or brand image. †¢ Communicating a change in the existing product line. †¢ Introduction of a new product or service. †¢ Increasing the buzz-value of the brand or the company. Significance of Advertising Basically advertising creates wants but does not fulfill them, a person may see an advertisement for a product, it might be glossy and fancy and he might be attracted to buy the product. He might eventually buy it but it will not satisfy him it will just be a waste. It’s a short term material satisfaction which just drives the economy by over consumption of goods and services. It keeps the consumer in doubt about what to buy and in what quantities and this doubt in turn has ethical implications. Four reasons are attributed to the fugacious nature of the way advertising practices are being carried out in developing countries. 11 | P a g e 1. The role of Information and Communication technologies: As ICTs evolve so do marketing practices. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just that. 2. The world today is an increasingly global village: Social and ethnic boundaries are fast falling in the wake of cable television and the like. 3. Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. Millions of people have entered the middle class and millions more are poised to do so. For marketers, the consequences can be mind boggling-as incomes and spending powers rise, marketers have to respond to increasing demands from consumers. 4. Better and improved marketing research has meant that the entire populace is not seen in totality but rather as a congeries of different types of consumers. TYPES OF ADVERTISING There can be several branches of advertising. Mentioned below are the various categories or types of advertising. 12 | P a g e Celebrity Broadcast advertising Advertising Print OutdoorAdvertising Advertising TYPES OF Infomercials ADVERTISING Public Service Advertising Covert Advertising Surrogate Advertising 13 | P a g e 1. Print Advertising – Newspapers, Magazines, Brochures, and Fliers and less popular newspaper would cost far less than placing an advertisement in a popular newspaper The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new with a high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper. 2. Outdoor Advertising–Billboards, Kiosks, Tradeshows and Events 14 | P a g e Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products. Organizing several events or sponsoring them makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. 3. Broadcast advertising – Television, Radio and the Internet The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles Broadcast advertising is a very popular advertising medium that constitutes of several 15 | P a g e branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising – Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is Subtly ( or sometimes evidently) showcased in the entertainment show. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruise’s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. 16 | P a g e surrogate Common examples include of Fosters and Kingfisher beer help Indirectly brands, which are often seen Advertising to promote their brand with – the Advertising advertising. 5. Surrogate Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same advertising as an effective energy communication medium to convey AIDS, socially relevant messaged about like 17 | P a g e important matters and social welfare causes Causes integrity, – Advertising for Social political 6. Public Service Advertising conservation, bottles of the same brand. deforestation, illiteracy, poverty and people of the cigarettes or beer so on. ent or the summary of an interesting point. You can position the text box anywhere in the document. Use the Text Box Tools tab to change the formatting of the pull quote text box. ] brand name and indirectly remind Today public service advertising has been increasingly used in a non-commercial fashion in several countries across the world in order to promote various social causes. In USA, the radio and television stations are granted on the basis of a fixed amount of Public service advertisements aired by the channel. 7. Celebrity Advertising 18 | P a g e and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. Although the audience is getting smarter and smarter still bank upon celebrities and their popularity for advertising their products. Infomercials There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and 19 | P a g e often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. ETHICS 1. INTRODUCTION In this era of globalization &multinational competition, ethical practices in business are assuming importance as relationships with various suppliers& customers are shaped by ethical practices& mutual trust. So, ethical decision taking assumes importance in today’s corporate world. 2. What Is Ethics? Ethics refers to principles that define behavior as right, good and proper. Such principles do not always dictate a single â€Å"moral† course of action, but provide a means of evaluating and deciding among competing options. The terms â€Å"ethics† and â€Å"values† are not interchangeable. Ethics is concerned with how a moral person should behave, whereas values are the inner judgments that determine how a person actually behaves. Values concern ethics when they pertain to beliefs about what is right and wrong. Most values, however, have nothing to do with ethics. For instance, the desire for health and wealth are values, but not ethical values. 3. The Importance of Universality Most people have convictions about what is right and wrong based on religious beliefs, cultural roots, family background, personal experiences, laws, organizational values, professional norms and political habits. These are not the best values to make ethical decisions by — not because they are unimportant, but because they are not universal. In 20 | P a g e contrast to consensus ethical values — such basics as trustworthiness, respect, responsibility, fairness, caring and citizenship — personal and professional beliefs vary over time, among cultures and among members of the same society. They are a source of continuous historical disagreement, even wars. There is nothing wrong with having strong personal and professional moral convictions about right and wrong, but unfortunately, some people are â€Å"moral imperialists† who seek to impose their personal moral judgments on others. The universal ethical value of respect for others dictates honoring the dignity and autonomy of each person and cautions against selfrighteousness in areas of legitimate controversy. 4. Why Be Ethical? People have lots of reasons for being ethical: †¢ There is inner benefit. Virtue is its own reward. †¢ There is personal advantage. It is prudent to be ethical. It’s good business. †¢ There is approval. Being ethical leads to self-esteem, the admiration of loved ones and the respect of peers. †¢ There is religion. Good behavior can please or help serve a deity. †¢ There is habit. Ethical actions can fit in with upbringing or training. There are obstacles to being ethical, which include: †¢ The ethics of self-interest When the motivation for ethical behavior is self-interest, decision-making is reduced to risk-reward calculations. If the risks from ethical behavior are high – or the risks from unethical behavior are low and the reward is high – moral principles succumb to expediency. †¢ This is not a small problem 21 | P a g e Many people cheat on exams, lie on resumes, and distort or falsify facts at work. The real test of our ethics is whether we are willing to do the right thing even when it is not in our self-interest. †¢ The pursuit of happiness It depends on how one defines happiness. Our values, what we prize and desire, determine what we think will make us happy. We are free to pursue material goals and physical sensations, but that alone rarely (if ever) leads to enduring happiness. It more often results in a lonely, disconnected, meaningless existence. The morally mature individual finds happiness in grander pursuits than money, status, sex and mood-altering substances. A deeper satisfaction lies in honoring universal ethical values, that is, values that people everywhere believe should inform behavior. That unity between principled belief and honorable behavior is the foundation for real happiness. †¢ Ethical Principle in Advertising All advertising should be legal, decent, honest and truthful. Every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business. No advertisement should be such as to impair public confidence in advertising. †¢ Decency Advertisements should not contain statements or visual presentations which offend prevailing standards of decency †¢ Honesty Advertisements should be so framed as not to abuse the trust of consumers or exploit their lack of experience or knowledge. †¢ Social Responsibility 22 | P a g e 1. Advertisements should not condone any form of discrimination, including that based upon race, national origin, religion, sex or age, nor should they in any way undermine human dignity. 2. Advertisements should not (without justifiable reason) play on fear. 3. Advertisements should not appear to condone or incite violence, or to encourage unlawful or reprehensible behavior. 4. Advertisements should not play on superstition. †¢ Truthful presentation Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer, in particular with regard to: 1. characteristics such as: nature, composition, method and date of manufacture, range of use, efficiency and performance, quantity, commercial or geographical origin or environmental impact; 2. the value of the product and the total price actually to be paid; 3. delivery, exchange, return, repair and maintenance; 4. terms of guarantee; 5. copyright and industrial property rights such as patents, trade marks, designs and models and trade names; 6. official recognition or approval, awards of medals, prizes and diplomas; 7. the extent of benefits for charitable causes. 8. Advertisements should not misuse research results or quotations from technical and scientific publications. Statistics should not be so presented as to exaggerate the validity of advertising claims. Scientific terms should not be used to falsely ascribe scientific validity to advertising claims. †¢ Comparisons 23 | P a g e Advertisements containing comparisons should be so designed that the comparison is not likely to mislead, and should comply with the principles of fair competition. Points of comparison should be based on facts that can be substantiated and should not be unfairly selected. †¢ Unassembled Merchandise When advertised merchandise requires partial or complete assembly by the purchaser, the advertising should disclose that fact, e. g. , â€Å"unassembled,† â€Å"partial assembly required. † †¢ Testimonials Advertisements should not contain or refer to any testimonial or endorsement unless it is genuine, verifiable, relevant and based on personal experience or knowledge. Testimonials or endorsements that have become obsolete or misleading through passage of time should not be used †¢ Portrayal or imitation of personal property Advertisements should not portray or refer to any persons, whether in a private or a public capacity, unless prior permission has been obtained; nor should advertisements without prior permission depict or refer to any person’s property in a way likely to convey the impression of a personal endorsement. †¢ Exploitation of goodwill Advertisements should not make unjustifiable use of the name, initials, logo and/or trademarks of another firm, company or institution nor should advertisements in any way take undue advantage of another firm, person or institution’s goodwill in its name, trade name or other intellectual property, nor should advertisements take advantage of the goodwill earned by other advertising campaigns. †¢ Imitation 24 | P a g e 1. Advertisements should not imitate the general layout, text, slogan, visual presentation, music and sound effects, etc. , of any other advertisements in a way that is likely to mislead or confuse the consumer. 2. Where advertisers have established distinctive advertising campaigns in one or more countries, other advertisers should not unduly imitate these campaigns in the other countries where the former may operate, thus preventing them from extending their campaigns within a reasonable period of time to such countries